Tuesday 15 January 2013

OFCOM Research

 
Watershed means that programmes that are put on television before 9 should not content that children are not allowed to watch. When the research questionnaire asked if all programmes should be able to be shown at any time (and parents should take full responsibility for their children’s viewing), two-thirds of respondents disagreed. Children under ten are the most vulnerable and need protecting from things such as sex, violence and swearing.  Viewers and listeners make a contrast between channels which appeal to a wide ranging audience, including children, and those that attract a smaller audience, unlikely to appeal to children. Audience research shows strong support and recognition for the watershed on all television channels. The watershed plays a vital role for parents and carers with children aged 5 to 8 and trust in pre-watershed programming is essential. It is also important that the content of pre watershed trails is appropriate for the time of broadcast.

Some programmes scheduled to start before the watershed and finishing after 9:00pm may be of special appeal to children, especially during school holidays. Depending on the channel and audience it attracts, viewers can be concerned at strong, adult material immediately after the watershed when a significant number of children could still be watching television. Programme makers should always consider the impact that the representation of the use of illegal drugs, the abuse of drugs, smoking, solvent abuse and the misuse of alcohol, may have on younger viewers and listeners. Any such inclusion pre watershed or at times when children are particularly likely to be listening must therefore be editorially justified.

Violence exists in life and, as such, will be portrayed and reported on by television and radio programmes. Many citizen-consumers are very concerned about the potential impact of violence within broadcast material upon society and, in particular, children and young people. Violence covers a wide range of behaviour and different situations and children’s reactions vary, depending on their age group and individual sensitivities. Audience research is inconclusive about the direct influence of violence on behaviour, but does highlight how children interpret violence and what reduces its impact and what causes distress. Research shows that children may emulate what they see on television. This is mediated to a certain extent by factors such as a child’s ability to distinguish between degrees of fantasy and reality and the identification with the character.
Offensive language is a feature of British life and, in certain contexts; it has an appropriate place in broadcasting. However it raises concerns about harm to children and offence in general. There is a concern that children may imitate offensive language or be upset to hear this language, when their parents or carers have told them it is wrong, before they have worked out their own attitude to its use. Milder language in the early part of the evening may be acceptable, for example, if mitigated by a humorous context.

Looking and researching this I have learnt it is vital not to use things such as weapons, drugs, showing sex scenes, smoking, swearing. Because pre-watershed really means children watching it and it can have diverse effects on them in reality. As we don’t want children to be affected in real life, we will keep coming back to look at the research to make sure we don’t put swearing, drugs and smoking in our sequence. 

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