·
From
creating viral alternate reality campaigns to using social networks to build
awareness
·
studios
can use the Internet to figure out where an interest in the film exists
·
movie
studios send out press releases and have special websites that news sites and
blogs can access to get the latest scoop for consumers, but more and more
studios are taking to Facebook and Twitter to debut their latest trailers
·
Cardboard
3D displays, sometimes producing sound
·
For
example when Paramount used Facebook to promote their film, trying to gain fans
to request a screening of the film in their area, their goal was to gain 1
million fan requests for the film to enter wide release this was met pretty
quickly, but the real proof came via the box office receipts.
·
Use of
apps on IPhone makes users be able to receive information about latest films that
are being released which is very effective for audiences to find out about a
film.
·
Electronic
billboards which show trailers which are very effective as audiences that cant access
internet are allowed to see footage and be very attracted.
·
The
Batman Dark Knight Rises used a website that streamed an encrypted audio
file described by users as chanting. Users decrypted the audio to the Twitter hash
tag, "#TheFireRises". Warner Bros. removed a pixel from the webpage
for every tweet using the hash tag.
