E4

E4 is a British T.V channel, which was launched as a pay-TV with channel 4. 'E' stands for entertainment, and it's aimed at 15-35 year olds. Their is aim to provide a cutting edge for young audiences.They aim at young audiences by making sure they remain engaged and they want to entertain a young and discerning audience by having good quality drama, comedy, features and having diverse entertainment formats. They've gained a very strong reputation by show casting american series for young audiences. The programme is on free view  sky and cable also having it in HD would increase the audience to watch it as it's accessible.

The programme features series such as Inbetweeners and Misfits which are both written by older writers who are influence by youthful voices using today's slang. This engages with audiences as it would attract them, and the dialogue isn't strained at therefore is aimed at these type of audiences. From the socio demographics category it would therefore be aimed at  C/D/E as  unemployed, students could relate to most of the episodes being show castes  As it's mostly depicted stereotypically allowing the audience to engage further, also being the same age group too will allow them to relate to some situations.

Pre-watershed is before 9 pm showing and has no swearing or nudity so young viewers aren't able to see it as they are viewed to be in bed by then. The scheduling before 9 pm are shown below, their are a lot of repeats but what is noticeable is that for an example their are two repeats of 'The Big Bang Theory' and then a new episode later on. This gives a chance for audiences who haven't had the time to watch it, mostly who have busy lifestyles aimed at audiences above 20 years old. So they can just tune in the evening whilst they are relaxing, and are able to watch their show without any problems.

6:00pm The Big Bang Theory- This is a repeat show

6:30pm The Big Bang Theory- Another repeat being shown

7:00pm Hollyoaks 

7:30pm How I met your mother- A repeat show

8:00pm How I met your mother- Repeat

8:30pm The Big Bang Theory

As E4 can fill most of its schedule with repeats and therefore are able to concentrate on the home-made hits. However, it's beneficial to have a few very good shows than all shows just doing 'okay.'  E4's episodes are funny, sad and believable. Which would want the audience to watch it as they can perhaps relate to a few things, or see it as banter (comedy) and just unwind and relax.  

E4 viewers demographics are;

Under 18-  63%

18-24- 29%

25-34- 5%

35-44- 2%

45-54- 1%

55+ 0%

Female 59%

Male 41%