PIC

What new technologies are used to promote films to audiences? Are there any changes on the horizon? What are the implications to the film and film promotion industry?

·         From creating viral alternate reality campaigns to using social networks to build awareness

·         studios can use the Internet to figure out where an interest in the film exists

·         movie studios send out press releases and have special websites that news sites and blogs can access to get the latest scoop for consumers, but more and more studios are taking to Facebook and Twitter to debut their latest trailers

·         Cardboard 3D displays, sometimes producing sound

·         For example when Paramount used Facebook to promote their film, trying to gain fans to request a screening of the film in their area, their goal was to gain 1 million fan requests for the film to enter wide release this was met pretty quickly, but the real proof came via the box office receipts.

·         Use of apps on IPhone makes users be able to receive information about latest films that are being released which is very effective for audiences to find out about a film.

·         Electronic billboards which show trailers which are very effective as audiences that cant access internet are allowed to see footage and be very attracted.

·         The Batman Dark Knight Rises used a website that streamed an encrypted audio file described by users as chanting. Users decrypted the audio to the Twitter hash tag, "#TheFireRises". Warner Bros. removed a pixel from the webpage for every tweet using the hash tag.

Final Double Page Spread Media Magazine

Media Final Print Magazine

Mest 1 Easter Revision List

Mest 1 Easter Revision List

• Use much more media terminology in my answers so that I can gain a higher mark.
• Aspects of actual media text so I can gain a higher mark.
• make sure my answers are demonstrated by detailed reference to the text.
• use physcographics, socio-demographics and demographics in my answers.
• create a glossary of key words, media terminology, and learn theories such as Todorov, Blumler and Katza.

Mest 1 Exam

How does the text both subvert and reinforce the typical conventions for a newspaper front page?

The front cover of the magazine both subverts and reinforces the typical conventions for a newspaper front page by the visual image ratio, this is done by giving us information that implies the cultural and social prior knowledge but they also encode the institutional messaging through the use of many word choices. The use of the masthead being on the left side of the newspaper is very unique as most newspapers are on top of the newspaper which could possibly imply that the newspaper is very unknown as this is very different to known newspaper such as 'Daily Mail' who have there title on the top of the Newspaper. 

Also as you can see the Newspaper is celebrating the Queens Jubilee, hence why they are doing the colours of Union Jack colours but also would be linked to the theory of 'Barnes' as the 3 colours are representing the U.K, also to imply that it has a relevance to the U.K. Also the use of the sell line 'A RIGHT ROYAL PARTY' this is implying that this newspaper audience is to U.K residents only as this is based with the Queen which is relevant to U.K residents. 

Another point is that, there is an inside of the magazine on the front cover, which is possibly implying institutional messages  through the word choice. it also has other sections such as gossip and sport which could imply that this newspaper is applied to other audiences which would bring them much more variety of genres.

Why might the ‘i’ newspaper have been successful in a newspaper industry that has generally been in decline?

The 'i' newspaper has been very successful in the newspaper industry that has been generally in decline as the newspaper is very cheap compared to other competitors such as 'The Sun' as they sell their newspapers for '50P' which could possibly be linked to Social-Demographics in the U.K as the use of people buying 'i' because it is cheaper would imply  that many U.K residents are at a class of D due to the recession being low audiences are tending to spend less. Also the price is at the top of the magazine to show audience straight away that the newspaper is cheap but also we don't see the current affairs on the front page but just the Diamond Jubilee and not putting any other small stories to show that they are a very professional magazine.

What would you expect the ‘i’ newspaper’s target audience to be based on this front page? 

We would expect the 'i' newspaper target audience to be much more intelligent people than other newspaper such as the 'Daily Mail' as most other newspapers talk about celebrity gossips and etc. however on this newspaper they are celebrating the Diamond Jubilee for the Queen. Also i think this newspaper would come down to 'succeeder's' in physcographics as they are very sophisticated and intelligent to be reading resources that feature on this newspaper. 

How is Britain represented in this text?

Britain is represented by the use of  Queens Jubilee, connoting why they are doing the colours of Union Jack colours but also would be linked to the theory of 'Barnes' as the 3 colours are representing the U.K, also to imply that it has a relevance to the U.K. Also the use of the sell line 'A RIGHT ROYAL PARTY' this is implying that this newspaper audience is to U.K residents only as this is based with the Queen which is relevant to U.K residents. Also the use of images of Buckingham Palace and images of the queen shows that they are representing Britain to the world and that they are very quite patriotic to the U.K which could possibly bring them much more audiences from the U.K as they are representing.

Article From 'Look'

'Lena Defends Anne: 'Leave Her Alone'
It was right that Anne Hathaway had probably spent most of her life dreaming of. After winning an Oscar for her supporting role in 'Les Miserables', as she floated off to a party, she told those on the red carpet she was "on top of the world". It was different story hours later though, when 'AnneHateaway' started to gather stream on twitter. People labelled the actress "fake", "try hard" and-more than anything-"annoying". Only one person jumped to Anne's defence, begging everyone to leave their "bad attitudes" at home-girls star Lena Dunham.

Images For Magazine

Progress Report

My main targets for this week is to finish off my first 2 page magazine article drafts to a high quality, also I will be finishing off my editing of my production, I will also be taking pictures for my final magazine front cover to find a precise photo that will suit my front cover for my magazine.

Improvements On Magazine

1. Re-Shoot Image.
2. Tagline Link To Programme.
3. Use Better Font Readable To Audience.
4. Research What Most Magazine Sell There Magazine For.
5. Spell Check.
7. Better And Simple Sell Lines.
8. Use A Template To Help.

Tutorial Targets

1. Start Editing And Finish By This Week.
2. Film All Remaining Scenes.
3. Do Progress Report And Reflect On Week.

Improvements On Magazine

1. Use A4 Dimensions
2. Make Masthead larger and across the top
3. Shorter sell lines and much more snappier and attractive
4. Include official website for production
5. Pricing should be higher should do research to see what usual prices are
6. E4 logo should be red to match the colors
7. Use other images in the magazine, maybe to show other actors feautured in the production
8. Use a shorter and better tagline

Progress Report

Our main objectives that ive accomplished this half term were completing 14/20 scenes, finalizing our pre-production. Our Objectives for this term is to complete our filming and editing. also to complete our final front cover, our magazine feauture, our evalaluation, and finish our case study for Ill Manors.

Media Print First Mock Up.

Equipment List

Equipment list

Production Details: Equipment needed and used for our production

Producer(s): Saira And Mathew

Equipment required

Bag: this is used when Mathew makes the drug deal where he gets arrested.

Blackberry: this will be used when Mathew phones up Stefan and Kojo to go and meet up with them.

Cuffs: this will be used when Mathew gets arrested and gets cuffed.

Lighter: this will be used when Stefan is smoking a cigarette.

Cigarette: this is used when Stefan takes one from a box to start smoking one.

Bike: this is used when Mathew rides off to go meet Stefan and Kojo.

Box: this is used when Mathew gets his hood clothes to wear out.

T.V: this is used when Mathew is watching scarface in the morning when he is getting ready to go out.

Suit: this is used when Mathew portrays to his Mum that he is going to school.

Location Reece

Production Details: Filmed in Smith Farm

Producers: Saira And Mathew

Details of Location: Filmed in an estate in Northolt called ‘Smith Farm’.

Address: 2 Leander Road Northolt Middlesex UB56TE

IMAGES:

Advantages of location: the advantages of this location is that it will be portraying the ‘estate life’ that is stereotyped to be very dirty and full of crime, therefore this would be a perfect location to film as it will bring in the stereotype that I’m trying to portray.

Location Considerations (problems, timings, permission etc.), there is not really any problems about this location everything is free and not private and there is not any dangerous areas therefore it would be very easy to film our production.

Proposal

Producer(s): Saira And Mathew

Production Title: Double Scraps

Brief: A 16 year old teenager called Mathew AKA Looney, who lives in an Estate with his mum. He goes to a private He walks out the door, and as soon as he slams the door behind him, hip hop music starts (non- Diegetic). The music starts. He gets changed into a black tracksuit, and His image completely changes.

Aim: to attract our target audience and show them how young black teenager boys are stereotyped to be in our society but also to show them how they can make something out of it instead of messing about in the streets.

Description of your intentions: Our intentions for this production is to attract our target audience and portray the young black teenager boys that are stereotyped in this generation to be trouble makers and criminals, but also show how not all boys are negative and can make something out of nothing, this is also to show people that being stereotypical is very negative as you shouldn’t just a book by its cover but give time to judge someone and get to know them before they make an opinion.

Target Audience: target audience for our teen drama are 15-19 year olds (both males and females) young generation how certain ethnicity's are Portrayed in the media. The stereotypes are being reinforced ∗ From the Young & Rubicam’s 4 C’s, we are targeting Strugglers, ∗ From the socio demographics category it would be aimed at C/D/ E as unemployed,

Similar Products: Shows such as Topboy are very similar to this production, as they both use the concept of displaying the stereotype of young black teenage boys, and how they are influenced by crime which is very similar to our production.

Types Of Risks From Props

Producer: Saira And Mathew

Production Detail: Double Scraps

Types of Risk: Personal Injury / Health & Safety / Damage to equipment / Halting Production

Risk Type	Details of Risk	Ways to minimise risk	Person(s) Responsible
Bike	Fall over and crash	Pedal slow and carefully	Mathew
Lighter	Possibility of damage or cause of a fire	Be very sensible and not play around with the lighter	Mathew
Cigarettes	Possibility of cancer and damaging the human body	Not inhale any of the cigarette and take small pulls	Stefan And Kojo
Cuffs	Damage someone wrist if very tight	Make the cuffs very loose so it don’t cause pain	Mathew

Progress Report

We have written our script together and have started the shot list and I will be completing that by tomorrow. I will be printing out all the forms that will need to be signed by cast members etc and get them to fill them out. All the forms should be filled otu by tomorrow.

Action plan: I will be completing the shot list and adding to the storyboard, and Mathew will be filling out all the forms.

Script

Script

SCENE 1

(Scene starts with a dolly shot of the location)

Mum: Are you ready for school yet Mathew?

         (Shouts from downstairs) 

Mathew: Yeah, I'm nearly ready.

               (Shouts from upstairs)

(Comes downstairs, looks in the mirror, goes in the kitchen, sits down to eat breakfast)

Mum: Alright, I'm going to work now, lock up before you leave.

         (Slams door shut)

(Looks out the window to see his mum go)

(Finishes breakfast, grabs phone and headphones, looks in the mirror)

(Slams door shut, music starts: Rick Ross - So Sophisticated)

SCENE 2

(He walks around the corner, goes to 'the box', and takes a bag out and then closes the box. After five minutes, he opens the box and he's wearing his hood clothes.)

(His phone rings, he answers it.)

Mathew: Yo, yeah what you on? .................. Where abouts are you? .......................Smith farm, yeah? ............................. Aite, say nutin I'm on my way (Cuts the phone, unlocks the bike, jumps on the bike and rides off)

SCENE 3

(Approaches two boys smoking cigarettes, drops bike on the floor, and then goes to them and spuds them)

Mathew: Safe bro

( When the camera goes to Kojo and Stefan, it freezes and the voice over introduces them)

Kojo: Calm fam, has Stefan told you about what's going on?

Stefan: Ohh fam I was beating out some nice lightie yesterday she got the d still

Kojo: no the other one you fool!

(Mathew starts laughing)

Stefan: Oh my bad, theres a huge deal going down in five minutes, big money there, you down?

Mathew: Oh you know what, defo lets do this.

Kojo and Stefan: Say nutin, lets go..

( They all walk off to the location.)

SCENE 4

( They enter the location, waiting for the deal to commence. Then a mysterious person approaches Mathew)

Mathew: You got the ting there yeah?

Mysterious man: Yeah its here (nervously)

Mathew: Why you sound so shook for?

( 2 men come out of nowhere, and Stefan and Kojo run leaving Mathew to get arrested.)

(Close-up of Mathew's face and he looks distraught, and the camera pans to his hands, while the cuffs are being put on.)