What new technologies are used to promote films to audiences? Are there any changes on the horizon? What are the implications to the film and film promotion industry?

·         From creating viral alternate reality campaigns to using social networks to build awareness

·         studios can use the Internet to figure out where an interest in the film exists

·         movie studios send out press releases and have special websites that news sites and blogs can access to get the latest scoop for consumers, but more and more studios are taking to Facebook and Twitter to debut their latest trailers

·         Cardboard 3D displays, sometimes producing sound

·         For example when Paramount used Facebook to promote their film, trying to gain fans to request a screening of the film in their area, their goal was to gain 1 million fan requests for the film to enter wide release this was met pretty quickly, but the real proof came via the box office receipts.

·         Use of apps on IPhone makes users be able to receive information about latest films that are being released which is very effective for audiences to find out about a film.

·         Electronic billboards which show trailers which are very effective as audiences that cant access internet are allowed to see footage and be very attracted.

·         The Batman Dark Knight Rises used a website that streamed an encrypted audio file described by users as chanting. Users decrypted the audio to the Twitter hash tag, "#TheFireRises". Warner Bros. removed a pixel from the webpage for every tweet using the hash tag.