I think overall the Paperman trailer was used in a very unique way from the uses of low-key lighting, non and diegetic sounds, iconography of horror, mise en scene of horror and other uses of elements of media terminology make this trailer to be at a very high standard and make it win best media production of the media wards 2012.
Firstly, the uses of lighting was used to a good effect to make the audience almost feel as if their being introduced to a horror film. the key elements of low-key lighting upon the murderer and characters face built suspense as the audience wanted to know who they were but also be curious to find out about it. this also connoted to the audience that this was in fact a horror film as they love to make the film dark and spoky so that it can build up the tension of the audience.
Secondly, the uses of non diegetic and diegetic sounds were used to a very high standard as it portrayed the suspense but also connoted to the audience that this film was indeed a horror. from the uses of non diegetic sounds being used from the loud opera music to build the suspense towards the scene but also the uses of lighting to make it feel like everything was just too dangerous to handle. also the uses of diegetic sounds of the damsel in distress screaming making the audience be frightened of the danger that is about to come but also the explosions and slashing to the knife to make the audience almost as feel as if their there and gain that suspense needed to frighten the audience.
Thirdly, the uses of iconography for horror were used in the scenes to portray to the audience that was in fact watching a horror film due to the signs being used to show them that their being introduced to a horror. for instance the use of a knife with blood and massacre portrayed to us that it was indeed a horror as thats one of its most recognizable uses when coming to a horror film which portrayed to us that this film was indeed a horror film.
Also the mise en scene was used to a very high standard as the audience gained a sense that indeed this film was horror from the uses of a haunted house, a broke down factory, props such as a mask and a knife but also the uses of horror in the mise en scene to bring that typical use of horror and style to frighten the audience but also bring that huge suspense
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