Media Year 12 : March 2013

How does the text both subvert and reinforce the typical conventions for a newspaper front page?

The front cover of the magazine both subverts and reinforces the typical conventions for a newspaper front page by the visual image ratio, this is done by giving us information that implies the cultural and social prior knowledge but they also encode the institutional messaging through the use of many word choices. The use of the masthead being on the left side of the newspaper is very unique as most newspapers are on top of the newspaper which could possibly imply that the newspaper is very unknown as this is very different to known newspaper such as 'Daily Mail' who have there title on the top of the Newspaper.

Also as you can see the Newspaper is celebrating the Queens Jubilee, hence why they are doing the colours of Union Jack colours but also would be linked to the theory of 'Barnes' as the 3 colours are representing the U.K, also to imply that it has a relevance to the U.K. Also the use of the sell line 'A RIGHT ROYAL PARTY' this is implying that this newspaper audience is to U.K residents only as this is based with the Queen which is relevant to U.K residents.

Another point is that, there is an inside of the magazine on the front cover, which is possibly implying institutional messages through the word choice. it also has other sections such as gossip and sport which could imply that this newspaper is applied to other audiences which would bring them much more variety of genres.

Why might the ‘i’ newspaper have been successful in a newspaper industry that has generally been in decline?

The 'i' newspaper has been very successful in the newspaper industry that has been generally in decline as the newspaper is very cheap compared to other competitors such as 'The Sun' as they sell their newspapers for '50P' which could possibly be linked to Social-Demographics in the U.K as the use of people buying 'i' because it is cheaper would imply that many U.K residents are at a class of D due to the recession being low audiences are tending to spend less. Also the price is at the top of the magazine to show audience straight away that the newspaper is cheap but also we don't see the current affairs on the front page but just the Diamond Jubilee and not putting any other small stories to show that they are a very professional magazine.

What would you expect the ‘i’ newspaper’s target audience to be based on this front page?

We would expect the 'i' newspaper target audience to be much more intelligent people than other newspaper such as the 'Daily Mail' as most other newspapers talk about celebrity gossips and etc. however on this newspaper they are celebrating the Diamond Jubilee for the Queen. Also i think this newspaper would come down to 'succeeder's' in physcographics as they are very sophisticated and intelligent to be reading resources that feature on this newspaper.

How is Britain represented in this text?

Britain is represented by the use of Queens Jubilee, connoting why they are doing the colours of Union Jack colours but also would be linked to the theory of 'Barnes' as the 3 colours are representing the U.K, also to imply that it has a relevance to the U.K. Also the use of the sell line 'A RIGHT ROYAL PARTY' this is implying that this newspaper audience is to U.K residents only as this is based with the Queen which is relevant to U.K residents. Also the use of images of Buckingham Palace and images of the queen shows that they are representing Britain to the world and that they are very quite patriotic to the U.K which could possibly bring them much more audiences from the U.K as they are representing.