Friday The 13th
was produced by two film companies. Paramount Pictures, who
Produced the 8 nominated academy award winning films Indiana
Jones: Raiders of the Lost Ark with Harrison Ford. It was also produced, New
Line Cinema, who produced one of Hollywood 's
major film studios, culminating in the hit Lord of the Rings the Trilogy. In
Friday The 13th major celebrities should be expected to be in the
upcoming Friday The 13th as previous movies from the studios had big
actors.
What is very shocking is that they have not included any names of the actors;
this is possibly the film already has a huge franchise, fallary via the pereves
film .The tagline “Welcome To Crystal Lake” tells the audience that the story is
placed in “Crystal Lake”. USP is the use of telling the audience that they are
“producers of the Texas Chainsaw Massacre”, as it makes other audiences that
watched Chainsaw Massacre want to go and watch this film. The poster is aimed
at male and women aged 18-45 as it is a horror and is most stereotypical ages
used to watch a horror. Also is an iconography of horror is used effectively a
dark forest and possibly connotes that it is a horror and gives clues to the
audience of the films narrative and gives a little of what to expect.
The poster, doesn’t tells the audience what the narrative is, any clues
just giving us the location and the main character. However I predict the
actors will be A-list celebrities as from past movies from the label most of the
actors were A-list known.
In the terms of mise-en-scene, the trailer effect deploy a whole load of
it, for e.g., dark forest, knifes and huts. The use of diegetic-sounds connote
that the film is a horror as they use screaming, slashes of knifes and howling
of wolves. These me all very common in the horror genre,confiriming Steve Nash theory of genre reputation and
difference.
During the trailer you see a lot of mid shots and close ups as they
intensify the characters emotions and what state they are. This technique makes
the audience engage to the trailer, and feel as if they are there, once again
very common in horror films. This trailer is aimed at 15- 45, as it is a more
of a modern horror.
I believe that this film is related to the psychographics of aspirers as
this a new and upgraded version of this franchise with new flashy and expensive
effects which would imply to an aspire aspect. Also I believe that the
demographics are presented to a C1 audience as it would cost a average £5-£10
to watch it which is a average price.
In conclusion I think the film trailer is much more effective compared to
the poster, although they both convey the horror and drama. I feel the trailer
is much more effective as most of the actual events from the film are used,
therefore the audience will be very scared and make them want to go and watch them.