Tuesday, 17 September 2013
Tuesday, 30 April 2013
What new technologies are used to promote films to audiences? Are there any changes on the horizon? What are the implications to the film and film promotion industry?
·
From
creating viral alternate reality campaigns to using social networks to build
awareness
·
studios
can use the Internet to figure out where an interest in the film exists
·
movie
studios send out press releases and have special websites that news sites and
blogs can access to get the latest scoop for consumers, but more and more
studios are taking to Facebook and Twitter to debut their latest trailers
·
Cardboard
3D displays, sometimes producing sound
·
For
example when Paramount used Facebook to promote their film, trying to gain fans
to request a screening of the film in their area, their goal was to gain 1
million fan requests for the film to enter wide release this was met pretty
quickly, but the real proof came via the box office receipts.
·
Use of
apps on IPhone makes users be able to receive information about latest films that
are being released which is very effective for audiences to find out about a
film.
·
Electronic
billboards which show trailers which are very effective as audiences that cant access
internet are allowed to see footage and be very attracted.
·
The
Batman Dark Knight Rises used a website that streamed an encrypted audio
file described by users as chanting. Users decrypted the audio to the Twitter hash
tag, "#TheFireRises". Warner Bros. removed a pixel from the webpage
for every tweet using the hash tag.
Tuesday, 26 March 2013
Mest 1 Easter Revision List
Mest 1 Easter Revision List
- Use much more media terminology in my answers so that I can gain a higher mark.
- Aspects of actual media text so I can gain a higher mark.
- make sure my answers are demonstrated by detailed reference to the text.
- use physcographics, socio-demographics and demographics in my answers.
- create a glossary of key words, media terminology, and learn theories such as Todorov, Blumler and Katza.
Thursday, 21 March 2013
Mest 1 Exam
How does the text both subvert and reinforce the typical conventions for a newspaper front page?
The front cover of the magazine both subverts and reinforces the typical conventions for a newspaper front page by the visual image ratio, this is done by giving us information that implies the cultural and social prior knowledge but they also encode the institutional messaging through the use of many word choices. The use of the masthead being on the left side of the newspaper is very unique as most newspapers are on top of the newspaper which could possibly imply that the newspaper is very unknown as this is very different to known newspaper such as 'Daily Mail' who have there title on the top of the Newspaper.
Also as you can see the Newspaper is celebrating the Queens Jubilee, hence why they are doing the colours of Union Jack colours but also would be linked to the theory of 'Barnes' as the 3 colours are representing the U.K, also to imply that it has a relevance to the U.K. Also the use of the sell line 'A RIGHT ROYAL PARTY' this is implying that this newspaper audience is to U.K residents only as this is based with the Queen which is relevant to U.K residents.
Another point is that, there is an inside of the magazine on the front cover, which is possibly implying institutional messages through the word choice. it also has other sections such as gossip and sport which could imply that this newspaper is applied to other audiences which would bring them much more variety of genres.
Why might the ‘i’ newspaper have been successful in a newspaper industry that has generally been in decline?
The 'i' newspaper has been very successful in the newspaper industry that has been generally in decline as the newspaper is very cheap compared to other competitors such as 'The Sun' as they sell their newspapers for '50P' which could possibly be linked to Social-Demographics in the U.K as the use of people buying 'i' because it is cheaper would imply that many U.K residents are at a class of D due to the recession being low audiences are tending to spend less. Also the price is at the top of the magazine to show audience straight away that the newspaper is cheap but also we don't see the current affairs on the front page but just the Diamond Jubilee and not putting any other small stories to show that they are a very professional magazine.
What would you expect the ‘i’ newspaper’s target audience to be based on this front page?
We would expect the 'i' newspaper target audience to be much more intelligent people than other newspaper such as the 'Daily Mail' as most other newspapers talk about celebrity gossips and etc. however on this newspaper they are celebrating the Diamond Jubilee for the Queen. Also i think this newspaper would come down to 'succeeder's' in physcographics as they are very sophisticated and intelligent to be reading resources that feature on this newspaper.
How is Britain represented in this text?
Britain is represented by the use of Queens Jubilee, connoting why they are doing the colours of Union Jack colours but also would be linked to the theory of 'Barnes' as the 3 colours are representing the U.K, also to imply that it has a relevance to the U.K. Also the use of the sell line 'A RIGHT ROYAL PARTY' this is implying that this newspaper audience is to U.K residents only as this is based with the Queen which is relevant to U.K residents. Also the use of images of Buckingham Palace and images of the queen shows that they are representing Britain to the world and that they are very quite patriotic to the U.K which could possibly bring them much more audiences from the U.K as they are representing.
The front cover of the magazine both subverts and reinforces the typical conventions for a newspaper front page by the visual image ratio, this is done by giving us information that implies the cultural and social prior knowledge but they also encode the institutional messaging through the use of many word choices. The use of the masthead being on the left side of the newspaper is very unique as most newspapers are on top of the newspaper which could possibly imply that the newspaper is very unknown as this is very different to known newspaper such as 'Daily Mail' who have there title on the top of the Newspaper.
Also as you can see the Newspaper is celebrating the Queens Jubilee, hence why they are doing the colours of Union Jack colours but also would be linked to the theory of 'Barnes' as the 3 colours are representing the U.K, also to imply that it has a relevance to the U.K. Also the use of the sell line 'A RIGHT ROYAL PARTY' this is implying that this newspaper audience is to U.K residents only as this is based with the Queen which is relevant to U.K residents.
Another point is that, there is an inside of the magazine on the front cover, which is possibly implying institutional messages through the word choice. it also has other sections such as gossip and sport which could imply that this newspaper is applied to other audiences which would bring them much more variety of genres.
Why might the ‘i’ newspaper have been successful in a newspaper industry that has generally been in decline?
The 'i' newspaper has been very successful in the newspaper industry that has been generally in decline as the newspaper is very cheap compared to other competitors such as 'The Sun' as they sell their newspapers for '50P' which could possibly be linked to Social-Demographics in the U.K as the use of people buying 'i' because it is cheaper would imply that many U.K residents are at a class of D due to the recession being low audiences are tending to spend less. Also the price is at the top of the magazine to show audience straight away that the newspaper is cheap but also we don't see the current affairs on the front page but just the Diamond Jubilee and not putting any other small stories to show that they are a very professional magazine.
What would you expect the ‘i’ newspaper’s target audience to be based on this front page?
We would expect the 'i' newspaper target audience to be much more intelligent people than other newspaper such as the 'Daily Mail' as most other newspapers talk about celebrity gossips and etc. however on this newspaper they are celebrating the Diamond Jubilee for the Queen. Also i think this newspaper would come down to 'succeeder's' in physcographics as they are very sophisticated and intelligent to be reading resources that feature on this newspaper.
How is Britain represented in this text?
Britain is represented by the use of Queens Jubilee, connoting why they are doing the colours of Union Jack colours but also would be linked to the theory of 'Barnes' as the 3 colours are representing the U.K, also to imply that it has a relevance to the U.K. Also the use of the sell line 'A RIGHT ROYAL PARTY' this is implying that this newspaper audience is to U.K residents only as this is based with the Queen which is relevant to U.K residents. Also the use of images of Buckingham Palace and images of the queen shows that they are representing Britain to the world and that they are very quite patriotic to the U.K which could possibly bring them much more audiences from the U.K as they are representing.
Tuesday, 12 March 2013
Article From 'Look'
'Lena Defends Anne: 'Leave Her Alone'
It was right that Anne Hathaway had probably spent most of her life dreaming of. After winning an Oscar for her supporting role in 'Les Miserables', as she floated off to a party, she told those on the red carpet she was "on top of the world". It was different story hours later though, when 'AnneHateaway' started to gather stream on twitter. People labelled the actress "fake", "try hard" and-more than anything-"annoying". Only one person jumped to Anne's defence, begging everyone to leave their "bad attitudes" at home-girls star Lena Dunham.
It was right that Anne Hathaway had probably spent most of her life dreaming of. After winning an Oscar for her supporting role in 'Les Miserables', as she floated off to a party, she told those on the red carpet she was "on top of the world". It was different story hours later though, when 'AnneHateaway' started to gather stream on twitter. People labelled the actress "fake", "try hard" and-more than anything-"annoying". Only one person jumped to Anne's defence, begging everyone to leave their "bad attitudes" at home-girls star Lena Dunham.
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